New Delhi: Eight lakh married Indian men and women, with the largest percentage from the tech hub of Bengaluru, are reported as having registered for an extra-marital dating app - Gleeden.
The French online website, made by women saw an astounding growth rate of 567 percent in 2019 suggesting the growing popularity of such dating apps. The app promises individuals a chance for meaningful encounters outside their wedlock.
In India, the data of user-base up to November 2019 suggests this app was frequently used by men from cities such as Bengaluru, Mumbai, Kolkata, Delhi, Pune, New Delhi, Hyderabad, Chennai, Gurgaon, Ahmedabad, Jaipur, Chandigarh, Lucknow, Kochi, Noida, Vishakhapatnam, Nagpur, Surat, Indore, and Bhubaneswar respectively. There were more women specific users from metropolitan areas as well as cities such as Nagpur, Bhopal, Noida, Guwahati etc.
This sudden surge of users on the dating app is the result of the New Year rush witnessed as a pattern among the dating app users.
The evidence comes in the form of a massive surge in thier subscriptions right after the New Year.
In the first week of January 2020, Gleeden's daily subscriptions shot up by over 300 per cent compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2020 was over 250 per cent of the entire month.
The same trend was followed in January 2019, as in the first week Gleeden's daily subscriptions shot up by 295 per cent compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2019 was 245 per cent of the entire month.
*With inputs from agencies
from Sify.com
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